Pages and sections

Where

Online Store → Pages

Plan

Growth and above

Permission

Content Management → Cms

Feature

Modules → Ecommerce

A page has no body text. It is built entirely from sections — stacked blocks like a banner, a row of products, or a set of customer quotes.

The screen is split: pages on the left, the selected page’s sections on the right.

How to build your home page

1. Go to Online Store → Pages. The Home page is selected for you.
2. Click Add section.
3. Pick a block from Retail sections or Service sections.
4. Fill it in and save.
5. Repeat, then drag the rows into the order you want.
6. Click Publish on the Home page row.

Dragging saves immediately — there is no separate save for the order.

The blocks you can add

Retail sections — for shops that sell products:

Hero banner	One big banner plus up to two smaller ones beside it.
Trust strip	A row of icons: delivery, returns, support, payment.
Category rail	A scrolling row of category tiles.
Product block	A titled set of products, as a slider or a grid.
Banner grid	One to three promotional banners side by side.
Deal banner	A full-width sale banner, optionally with a countdown.
Newsletter	An email sign-up block.
Blog teaser	Cards linking to your blog posts.

Service sections — for services, hospitality, salons and clinics:

Service list	Bookable services with prices and a Book button.
How it works	Numbered steps explaining your process.
Stats band	Headline numbers and achievements.
Testimonials	Customer quotes and ratings.
Team	Your staff, stylists or practitioners.
Gallery	A grid of photos — a lookbook, portfolio or venue.
Call to action	A prominent band with one or two action links.

Your chosen theme may reorder or drop sections

The order you drag is only honoured exactly on the Classic home layout, and on ordinary pages.

• Editorial silently drops Service list, How it works and Team.
• Showcase, Services and Sidebar rearrange your blocks into their own narrative, so the home page will not read top-to-bottom as you built it.

If your carefully ordered home page comes out different, this is why. Switch to the Classic layout on the Appearance screen to get the order you authored.

Prices in a Product block are typed by hand

The products you add to a Product block carry a Price you type in. It is not read from your catalogue and it does not update when you change your prices — so it can end up contradicting what the shopper is charged at checkout.

Re-check these after any price change.

Blog teaser cards lead nowhere

Every card in a Blog teaser links to an address the shop does not have, so clicking one gives a “page not found”. Your blog posts themselves work fine — they are reached at their own address. Link to them with a menu entry or a Call to action instead.

Hiding and scheduling a block

Each row has a switch — Show this section on the storefront. Turning it off keeps the block but hides it.

In a block’s editor, under Visibility & schedule, you can set Starts at and Ends at to run it for a period — useful for a sale banner. Leave both empty for always on.

Clearing a schedule needs its own action

Emptying the two date boxes in the editor does nothing — the old dates are kept. Use Clear schedule on the section’s row instead.

Check every row before saving

Only the block you have open is checked for missing required fields. A block with several rows — a Trust strip, a Team list — can be saved with blank required fields hidden inside the collapsed rows, and the shop will render an empty space.

Open each row before you save.

How to write an ordinary page

1. On the Pages list, click Add.
2. Type the Title — the only required field.
3. Leave Kind as Page and Status as Draft.
4. Fill in the SEO group if you want to control how the page looks in search results.
5. Save, build its sections, then click Publish on its row.

The web address is made from the title automatically. You can change it later by editing the page, but you cannot blank it.

A page set to “Scheduled” never publishes itself

The Status list offers Scheduled with a Publish at date. Nothing ever acts on it. There is no job anywhere that takes a scheduled page live — it stays invisible until a person clicks Publish.

Do not use Scheduled for anything time-critical. Set a reminder and publish by hand.

Some page addresses are already taken

The shop has built-in pages at /cart, /contact, /about, /faq, /help, /search, /offers, /stores, /wishlist, /compare and /collections, among others. A page of yours with the same address silently loses — the built-in one shows instead, with no warning here.

If your About page does not appear, this is why. Give it a slightly different address.

Two things on the page form do nothing

Attachments on a page are never shown anywhere — a page has no body, only sections.

The SEO fields on the Home page are ignored: the home page’s search listing comes from your Site title and Tagline on the Appearance screen. SEO fields work normally on every other page.

Publishing and unpublishing

Publish on the row takes a page live. Unpublish returns it to draft and keeps all its sections.

The warning on the new-page form is backwards

When creating a page, choosing Status Published warns you that it “only labels the page”. That is wrong — on creation it really does go live.

The reverse is the true trap: changing an existing page’s Status to Published by editing it does not take it live. Use the Publish action on the row.

There is no preview. To check a page, open your shop’s address in a browser and go to it. Allow a minute for changes to appear.

The home page is special

It cannot be deleted, and only one is offered. Its title is never displayed.

Related

• Menus and categories
• Designing your shop