Winning back baskets

Where

Online Store → Cart Recoveries

Plan

Growth and above

Permission

Ecommerce → Storefront

Feature

Modules → Ecommerce

Abandoned baskets

When somebody fills a basket and leaves, SaleSprint can email or text them a link that brings the basket back. This one is genuinely automatic — it runs every fifteen minutes, on its own.

It is switched off until somebody turns it on

Nothing is detected and nothing is sent until the setting Ecom → Abandoned Cart → Enabled is turned on for your company. The empty screen tells you the setting name and otherwise stays empty forever.

Ask whoever administers your settings, or set it yourself under Settings. See Settings and how they resolve.

What happens once it is on

A basket becomes “abandoned” when it has sat untouched for an hour (you can change that), and the shopper left an email address, or a phone number that is verified on their account.

They then get up to three messages — after 1 hour, 24 hours and 72 hours by default — each with a fresh link straight back to their basket. The last one can carry a discount code if you configure one.

Every message has an unsubscribe link, and a shopper who uses it is never contacted about that basket again.

Consent is required by default

Out of the box, only shoppers who ticked the marketing box at checkout are contacted. That is deliberate — absence of an opt-out is not an opt-in. Your administrator can change it, but consider whether you should.

How to read the screen

Four figures across the top cover the last 30 days: Abandoned, Recovered, Recovery rate, and Reminders sent with how many links were opened.

The statuses:

In progress	Reminders are still scheduled.
All reminders sent	The sequence finished. They can still come back and buy.
Recovered	They came back and ordered.
Expired	The basket expired or was emptied.
Opted out	They unsubscribed, or you stopped it.

How to chase or stop one by hand

• Send next reminder sends the next message in the sequence immediately.
• Stop reminders ends it. This cannot be undone — there is no resume.

“Reminder sent” does not always mean sent

The success message appears even when nothing went out — if the basket has since been emptied, if the sequence had already finished, or if the email or text failed on the way.

The Reminders sent figure counts attempts, not deliveries. Use links opened as your real signal.

One basket, one chase

A basket is only ever entered once. Somebody who returns, abandons again and leaves will not start a second sequence.

Product suggestions

Where

Online Store → Product Recommendations

Plan

Growth and above

Permission

Ecommerce → Settings

Feature

Modules → Ecommerce

The Bought together tab lists pairs of products your customers actually buy in the same transaction — from your shop and your till. It is recalculated every night, and needs a pair to appear in at least two completed sales before it counts.

Baskets is how many sales contain the pair. Confidence is how often buying the first leads to the second. Lift is how much more likely than chance. You do not have to act on any of it.

Click Recompute now to rebuild it immediately after a busy period.

These suggestions appear in three places on your shop: under a product, on the basket page, and on a shopper’s account page.

How to force or block a suggestion

1. Go to the Pins & exclusions tab and click Add pin or exclusion.
2. Under On the page of, pick the product whose page you are changing.
3. Choose Always show or Never show.
4. Pick the other product.
5. For a pin, set Position — lower numbers show first.
6. Save.

“Always show” only works on that product’s page

A pin affects the product page you named and nothing else. The suggestions on the basket page and on the account page ignore pins entirely.

Never show is honoured everywhere except the account page.

A pin can silently do nothing

If the pinned product is not on sale online — not marked Online, or with no price — it is quietly dropped and the pin has no effect. Nothing warns you.

The search boxes on both tabs do nothing

Typing in them filters nothing. Use the columns as they come.

There is no edit — to change a rule, remove it and add it again.

Related

• Shoppers and reviews
• Settings and how they resolve